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Saturday, January 4, 2003

Last modified at 12:12 a.m. on Saturday, January 4, 2003

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  Jacksonville City Hall is sprucing up Main Street in Springfield in hopes of reviving a downtown neighborhood. Plans call for landscaping, shade trees and brick sidewalks.
-- Special

Making over Main Street

Work to chip away at hub's blight

By David Bauerlein
Times-Union staff writer

The old-time postcards of Jacksonville's Springfield neighborhood show streetcar tracks running between two rows of palm trees in the center of Main Street.

The streetcar isn't coming back.

The trees are.

The city has begun a facelift for Main Street where it runs through Springfield, a historic part of the city that was the place to live when it was built after the Great Fire of 1901. The work will turn Main Street into a landscaped boulevard from First to 12th streets with large shade trees, historic-style light fixtures and decorative brick in the sidewalks.

The first phase will cost $4.8 million, which includes underground utility work by JEA. It will go from First to Fourth streets. The second phase, from Fourth to 12th streets, doesn't yet have a cost but will begin in summer.

It's the latest in a series of multimillion-dollar projects dressing up the major streets that feed into downtown. The attention to detail comes at a higher cost. For instance, the purchase and installation of historic-style lights costs $5,500 a pole, compared to $2,000 for a regular aluminum lightpole.

City officials say the expense is worth it because it fits in with City Hall's goal of promoting downtown development and reviving neighborhoods around downtown.

"You want to bring an area back that's been neglected for a period of time, and it's something you've got to chip away at," Public Works Department Director Lynn Westbrook said.

photo: metro

  Above: Petticoat Contracting Inc. workers dig up Main Street's median north of Second Street.
- Photo by Isaac Brown/special

Springfield, just north of downtown, has attracted homebuyers who have opted out of the usual suburban development and returned to restore decades-old homes with big front porches. Main Street runs down the center of Springfield's historic district, so the street affects how people perceive the neighborhood, said John Wells, a contractor who does home construction in Springfield.

He said Main Street "just looks blighted and abandoned right now," but if the Main Street makeover attracts new stores, Springfield can attract people who don't want to get in their car for every shopping trip.

"Disney created Main Street USA," he said. "I'd just call it Jacksonville's Main Street USA."

Three other projects will make similar changes to major roads that form spokes for downtown's hub.

The Better Jacksonville Plan, which voters approved in 2000 with a half-cent hike in the sales tax, contains $6.5 million to enhance the streetscape of State and Union streets. By late 2004, a 15-block segment of those streets will have new sidewalks with brick borders and planting areas for trees, plus historic-style lighting.

photo: metro

  Left: A 1904 postcard of Main Street shows a streetcar track flanked by trees. The trees will return.
-- Special

The Better Jacksonville Plan also contains $3 million for a 1.5-mile section of Hendricks Avenue in San Marco where improvements will include the burial of above-ground utility lines. That work is slated to start in early 2004 and finish in early 2005, just before Jacksonville plays host for the Super Bowl.

The state Department of Transportation will make a similar transformation on a half-mile segment of Riverside Avenue through the Brooklyn neighborhood. The $9.9 million project will widen Riverside Avenue to six lanes from the Acosta Bridge ramps to Forest Street and widen Forest Street to six lanes up to Park Street. The state will install historic-style lighting and build decorative sidewalks as part of the project.

Work on Riverside Avenue could start in March and "the hope is that by the Super Bowl," the work will be done, said Karen Consiglio, the state DOT's project manager.

Landscaping won't come until after the Super Bowl, though. The state has a $710,000 landscaping budget for Riverside Avenue and Forest Street, including towering palm trees.

Staff writer David Bauerlein can be reached at (904) 359-4581 or via e-mail at dbauerleinjacksonville.com.


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