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  • Monday, January 21, 2002

    Last modified at 11:02 p.m. on Sunday, January 20, 2002

    Incentives for city remain controversial


    Imagine a world without incentives.

    Last week, political science professor Henry Thomas outlined that scenario to the City Council Special Committee on Economic Development Incentives. That committee has been meeting since September to consider revising the city's 3-year-old incentives policy and wants to complete its work by June 30.

    Thomas chaired the 1998 Jacksonville Community Council Inc. study, Incentives for Economic Development. He is chairman of the University of North Florida's department of political science and public administration.

    In fact, he called on the council to take another step.

    "It was our view then, and is our view today, that Jacksonville would be better off in a world without incentives. City Council should approve a resolution calling on the U.S. Congress to eliminate these kinds of incentives," Thomas said, reading from a prepared statement.

    The committee had no immediate comment as Thomas continued his remarks.

    Incentives are controversial nationwide as cities and states compete for jobs and capital investment. To recruit development, governments negotiate to give tax breaks, grants, infrastructure, job training, land, cash and other perks to companies.

    Thomas told the committee that the recommendation was "the most controversial part of our study."

    "It was our sense that in a world without incentives, Jacksonville would be advantaged because of economic, cultural, climatic, logistical and other assets. In our view, such a world would be more efficient, more effective and perhaps more equitable," he wrote in his remarks.

    "We would be better off and our firms would be better off," he said.

    Still, he and the JCCI study committee recognized the reality of the situation.

    "Once other cities and states begin to offer incentives, we must do so as well," he said. "It would be derelict for Jacksonville to fail to compete in such an incentive arena. Therefore, our study committee recommended that City Council call for an elimination of this competitive incentive spiral."

    He told the three council members at the meeting that the recommendation drew controversy because some people considered it a call for "strengthening federalism and weakening state and local prerogatives."

    Thomas also covered the "five core problems" that the 1998 study identified:

  • The lack of a strategic plan related to incentives and economic development. Thomas said that problem has been addressed by the 1999 city incentives policy and the 2001 long-term strategy for the Jacksonville Economic Development Commission, although "it is less clear how far we have gone in terms of a regional approach to incentive policy."

  • Insufficient guidelines to target incentives toward industries and locations. Thomas noted that the policy provides for targeting specific industries and areas, but the JCCI study called for more "neighborhood specificity" for older and inner-city locations.

  • Insufficiently detailed analysis by the commission before council approval of incentive packages and insufficient monitoring of completed deals. Thomas said the commission now analyzes the deals for direct economic impacts, but not indirect impacts. He also noted the City Council Auditor's Office will be auditing how the commission monitors the projects approved by the council.

  • Overly complex and time-consuming permitting and regulatory requirements. Thomas said the commission and the city both have taken steps to fast-track permitting. "While some may argue that more could be done, it is my sense that the city has moved with dispatch in this area," he said.

  • Insufficient city accountability for its incentives use and insufficient public awareness and understanding about incentive benefits and costs. Thomas said the audit will provide some answers and also said that the commission has developed a communications policy.

    "Despite this, however, the man on the street is often overwhelmed by a sense of confusion about incentive policy," Thomas told the committee.

    JCCI suggested better communication through the six Citizens Planning Advisory Committees.

    Thomas also said that the Jacksonville Chamber of Commerce and other entities "should take care not to pre-empt the subsequent public decision-making process of JEDC and City Council."

    In closing, Thomas said that "JEDC has to minimize secrecy in its decision-making process by making public, as early as possible, information about proposed incentive packages."

    "This is important to reduce the possibility of companies playing Jacksonville off against other communities and to ensure public awareness and understanding," he concluded.

    Commission executive director Kirk Wendland told the committee that JCCI's recommendations made it into the city's policy.

    "We incorporated the majority of their suggestions into the incentives policy," he said.

    ... Council member Elaine Brown responded that "in a perfect world, the private sector would play fairly and cities would play fairly." Regarding quality of life, she said that education must be emphasized. "When we say 'quality of life,' one of the biggest qualities is education."

    ... Thomas said expanding companies "are very interested in quality of life issues," and that "if companies are looking for low taxes, they'll end up in Port-au-Prince, Haiti."

    Wendland said that "we absolutely agree" that quality of life is a top corporate draw. Companies narrow their site choices and choose a location based on more factors. "The reality is, once you do make those short lists, then it does become a competitive issue," he said. Business costs also are an important factor for expanding companies, and incentives play a role in those.

    ... Brown has long supported more neighborhood economic development and stated that "we need to approach it across the board from now on, period."

    ... Council Auditor Bob Johnson said that incentives always will raise concerns. "We're always going to be challenged" about economic incentives being considered "a giveaway."

    "We have to justify that incentives are necessary," and "stop giving them" if they aren't, he said.

    To that end, Johnson suggested that an incentives oversight committee, like the special committee, could be created to continually review the issues.

    Westlake Industrial

    The $29 million BJ's Wholesale Club Inc. and the $50 million Southeast Toyota Distributors LLC distribution centers are taking shape as the first corporate residents at the Westlake Industrial Park in West Jacksonville.

    Westlake is west of Interstate 295, along Pritchard Road, and north of Interstate 10. It's west of the Westside Industrial Park.

    Southeast Toyota notified the Jacksonville Economic Development Commission that it has started "vertical" construction of its vehicle processing center at the park. It began in October.

    That means that the 252-acre site along Pritchard Road was prepared for development and that work has begun to build the nine-structure, 283,000-square-foot complex. The company will accessorize and distribute vehicles from there.

    The company said permits were issued for all of the buildings except the administration building, but it expected approvals for that within the month. Construction of the office building's foundation was approved last Monday.

    Company controller George Bothwell said in the letter to commission executive director Kirk Wendland that, assuming there were no delays due to conditions such as weather or materials shortages, the center should be completed by the fourth quarter this year.

    The company has said the project could generate 50 more jobs for its Jacksonville workforce of 400. A little more than half of that workforce will operate at the Westlake site. The remainder will be at the Talleyrand location.

    At the same time, plans have been filed with the Jacksonville Planning and Development Department for the first phase of the proposed BJ's Wholesale Club warehouse on 120 acres along Pritchard Road, across from the Toyota complex.

    That first phase calls for three buildings totaling about 481,700 square feet. The main building, about 480,050 square feet, comprises a warehouse and cross-dock facility. There also will be a 1,600-square-foot security center and a 50-square-foot guard center.

    That first phase should be completed in 2003 and start with 200 jobs. The center eventually could expand into a $60 million, 1.5 million-square-foot center on the 157-acre site, employing 700 people.

    The project also will include regional corporate offices and a training center.

    BJ's is a Natick, Mass.-based wholesale club company that sells consumer goods through its network of nearly 120 stores, primarily along the East Coast.

    Economic incentives are involved in both projects.

    BJ's developer Casto Southeast Inc. negotiated $3.3 million in city and state road improvements to improve access to the site, while Southeast Toyota negotiated a $15 million package for road improvements, tax breaks and an economic development grant.

    Karen Brune Mathis can be reached at 359-4305 or via e-mail at kmathis.


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