Choosing to pay a price for progress, Duval County voters Tuesday
raised their sales tax a half-penny to help finance Mayor John Delaney's Better
Jacksonville Plan, a $2.2 billion work list the mayor called "a plan for the
century."
The vote was the first time in 12 years that residents had voluntarily raised their
taxes, and it capped a heavily financed campaign to build a coalition of supporters from
the inner-city to affluent Beaches enclaves. The tax hike will cost consumers about $58
million in its first year, which begins Jan. 1. The sales tax will be 7 cents on the
dollar, with exemptions for items including basic foods and medicine.
"I think it's a dramatic, progressive step for an older, established Southern
city," Delaney said. "And I think it puts our future in our hands on how we're
going to grow."
"We're not going to let you down," Delaney promised supporters at a party at
the Ritz Theatre in LaVilla.
Since unveiling the plan publicly in May, the mayor had spent nearly all of his
energies promoting Better Jacksonville, a 10-year work plan he billed as a growth
management initiative that would ease traffic congestion and protect the environment.
The plan includes $1.5 billion for transportation projects, primarily widening
overcrowded streets.
It would also finance construction of a new courthouse, main library, arena and
baseball park downtown, totaling $435 million; $75 million worth of sewer line extensions
in areas with leaking septic tanks; $55 million for suburban library upgrades; $50 million
to buy land for preservation; and money to clean polluted land, improve the Jacksonville
zoo and promote economic development in Northwest Jacksonville and Cecil Field.
Better Jacksonville matches $1.5 billion from the tax with $750 million from existing
revenues to pay for Delaney's work plan. The tax will be retired when bonds for the work
plan are paid off, which is expected to take about 17 years. The tax could legally last up
to 30 years.
With projects carefully parceled across all corners of the county, campaign organizers
carefully tried to develop countless separate constituencies who would have reason to
support the plan.
Voting at the Beaches, East Arlington and in core-city areas contained pockets of
strong support, running as high as three-to-one in favor of the plan.
Supporters collected $1 million for a referendum campaign, financed heavily by
businesses involved in construction.
But critics argued the plan raised people's taxes needlessly and tried to mount a
grass-roots campaign to reject the hike.
And an opponent who sued last week to stop the referendum said he would keep fighting
the election in court, claiming the ballot language was illegal.
"The mayor can jump and showboat tonight if he wants," said Andy Johnson,
radio host and avid critic of the plan. "But his moment of glory will be
short-lived."